Frito-Lay Dreamvention

Frito-Lay launched Dreamvention, a national campaign designed to inspire kids to dream big and bring their invention ideas to life. As the brand’s first-ever equity program, Dreamvention celebrated imagination and creativity by giving young inventors the chance to win $250,000 for their ideas. The campaign encouraged families to think, create, and share their innovations, combining storytelling, education, and inspiration to engage audiences nationwide.