Frito-Lay Dreamvention
Frito-Lay launched Dreamvention, a national campaign inspiring kids to dream big and share their invention ideas. As the brand’s first equity program, it celebrated creativity with a $250,000 prize for young inventors. The campaign blended storytelling, education, and inspiration to engage families across the country.
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Art Direction and Graphic Design
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Art Direction, Graphic Design, Storyboarding