People’s Cannabis Dispensary Rebrand

As one of California’s top cannabis brands, People’s set out to capture the laid-back energy and effortless confidence of the state through a complete rebrand. The goal was to create something modern, inclusive, and unmistakably California, connecting with everyone from the curious first-timer to the everyday connoisseur. The result is a sleek, contemporary identity expressed through retail design, packaging, and marketing that gives People’s a bold new look while staying true to the community it serves.