People’s, Super73, Kurvana Sweepstakes

A co-branded sweepstakes between People’s, Super73, and Kurvana, one of California’s top-selling cannabis brands, tapped into the energy of all three partners, combining Super73’s lifestyle appeal with Kurvana’s product reach inside People’s retail stores. Through digital promotion and in-store activations, the sweepstakes generated thousands of new email signups, boosted retail sales, and elevated brand awareness across the California market.