People’s Cannabis Retail Rebrand
People’s, one of California’s top cannabis brands, rebranded to reflect the state’s laid-back energy and quiet confidence. I led a full identity refresh that feels modern, inclusive, and unmistakably California. The system spans retail, digital, apparel, and marketing, giving People’s a bold new presence rooted in the community it serves.
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Creative Direction, Lead Designer, Photographer, Videographer, and Video Editor
Credit: Retail rendering produced by Ware Malcomb
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Art Direction, Branding, Graphic Design, Packaging Design, Layout, Copywriting, Photography, Videography, and Video Editing
