What's Your High?" People’s Campaign

I led the launch of People’s vape line through the “What’s Your High?” campaign, a bold and expressive system that connects product to passion. The question plays both ways, inviting people to define their high on their own terms. We brought it to life across packaging, retail, outdoor, and social, each touchpoint charged with color, energy, and that unfiltered California spirit. Loud. Real. Yours.