People’s Racing

People’s Racing was born from a group of friends with zero racing experience and a lot of ambition. I built the brand from the ground up, creating the logo, apparel, website, and full vehicle livery. The truck design was developed in collaboration with renowned tattoo artist Luke Wessman, blending his iconic style with a bold, race-ready aesthetic that reflects California culture. I also captured and edited video content showcasing the truck, team, and design process, helping bring the People’s Racing identity to life both on and off the dirt.