People’s Racing
People’s Racing is a bold new entry into the world of trophy truck racing. I helped build the brand from the ground up, contributing to the logo, apparel, website, and full vehicle livery. The truck design, developed with tattoo artist Luke Wessman, introduced a unique look never before seen in the sport. I also produced photo and video content to showcase the truck and team on and off the dirt.
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Creative Direction, Branding, Apparel Design, Website Design, Photography, and Videography
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Brand Identity, Logo Design, Apparel Design, Web Design, Vehicle Livery Design, Photography, Videography, Video Editing, Collaboration with Artists
