Shawn Mendes Papermate World Tour

Paper Mate teamed up with multi-platinum singer and songwriter Shawn Mendes for the “Spread Joy, Not Smears” campaign celebrating the Paper Mate InkJoy Gel Pen. The partnership invited fans to handwrite joyful notes and share them online, spreading positivity through creativity and self-expression. The campaign featured vibrant visuals, social media activations, and interactive content that encouraged audiences around the world to join in spreading joy.