Shawn Mendes Papermate World Tour
Paper Mate partnered with Shawn Mendes for “Spread Joy, Not Smears,” a campaign celebrating the InkJoy Gel Pen through creativity and self-expression. Fans were invited to handwrite joyful notes and share them online, spreading positivity worldwide through vibrant visuals, social content, and interactive moments.
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Art Direction, Graphic Design, and Video Editing
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Art Direction, Graphic Design, Print, Layout, and Video Editing.
